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Team Structure

Org Chart & Interfaces

flowchart TD
    PO{Product Owner};
    team{voiio Team};
    TM{Project Lead};
    TL{Dep. Head};
    CEO -- company OKR --> CTO;
    CTO -- product OKR --> PO;
    CTO <-. platform architecture .-> TM;
    PO -- project OKR --> TM;
    TM <-- project collab. --> TL;
    PO <-- roadmap planing --> TL;
    PO -- product update --> team;

Artifacts & Ownership

flowchart LR
    companyVision[[Company Vision]];
    productVision[[Product Vision]];
    productRoadmap[[Product Roadmap]];
    companyObjectives[[Company Objectives]];
    companyKeyResults[[Company Key Results]];
    productObjectives[[Product Objectives]];
    productKeyResults[[Product Key Results]];
    projectKeyResults[[Project Key Results]];
    projectObjectives[[Project Objectives]];
    CEO -. owns .- companyVision;
    CEO -. sets .- companyObjectives;
    CTO -. delivers .- companyKeyResults;
    CTO -. owns .- productVision;
    CTO -. set .- productObjectives;
    PO -. delivers .- productKeyResults;
    PO -. owns .- productRoadmap;
    PO -. sets .- projectObjectives;
    TM -. delivers .- projectKeyResults;
    TM -. owns .- project;


A clear vision needs to be set for the company and all departments. Those documents need to be shared with all employees.


OKR = Objective Key Result

We use OKRs as a bidirectional communication, with goal alignment in the form of objectives and impactful delivery in form of key results. They must be agreed upon by both the team and manager.

OKRs are communicated within the company to identify synergies or conflicts of interest.


Objectives are set by the manager in alignment with the company or product vision. They are their main tool of control and need to be highly specific and achievable. Furthermore, they should be outcome and not output oriented. Meaning that they should define a goal, not implementation or specific features. Objectives may change over time, to allow the manager to set the focus on new challenges.

Key Results

Key results are committed outcome towards the objective set by the manager. They must be achievable by the team without external dependencies or side effects. Should a team struggle to define key results, this might indicate that the manager needs to set a more refined objective.

Product Roadmap

The product roadmap helps to organize and communicate individual product OKRs for the upcoming month. The document is owned and maintained by the product owner.

The product owner does not define a timeline based on estimates or solutions, but based on the amount of time they want to invest to achieve an objective.

The product owner must frequently update and align the roadmap with relevant stakeholders.


    actor PO as Product Owner
    actor PL as Project Lead
    actor head as Dep. Head
    PO ->> PL : objective: Increase user retention
    PO -> PL : key-result: increase returning user rate by 20%
    PO ->> PL : scope: within 2 development weeks
    PL ->> head: What are the acceptance criteria for the project?
    head ->> PL: A user needs to be able to ...
    PL ->> head: Here's what we can deliver in two weeks and the increments we will deploy.
    alt dep. Head gives O.K.
    PL ->> PL: development
    PL ->> head: feature delivery
    PL ->> PO: result: returning user rate up by 25%
    else dep. Head does not give O.K.
    PL ->> PO: rescope or cancel?
    PO --> head: rescoping

The project is owned by a project lead. Any engineer can be the project leads. They are responsible for the project’s outcome. They gather requirements, define solution, and coordinate the team. The team usually consists of other engineers.

The product manager must frequently update and align the project with relevant stakeholders.

As a first step, the project lead collects acceptance criteria from the department heads. Based on those, the project leads define the project outcome and the deliverable increments. Those must be communicated and agreed upon with the department head prior to execution.

Should the acceptance criteria exceed the project scope or miss the project’s objective, the product owner can revise or cancel the project.